selfumi✳
LESS IMPACT. MORE INTENTION.

A little lighter
on the planet.

For the animals. For the places we love.
For a way of living that feels more like you.

Find your next small step ↗
Explore freely. No account needed.
Illustrative community garden with people growing vegetables
GOOD THINGS GROW FROM SMALL BEGINNINGS.
A greener week starts here.
MORE PLANTS✳FEWER THROWAWAYS✳THOUGHTFUL JOURNEYS✳PROGRESS OVER PERFECTION
YOUR EVERYDAY, REIMAGINED

Good intentions.
Meet actual next steps.

Stay curious. Try something. Make it yours.
There is more than one way to tread lightly.

THE EVERYDAY IMPACT LAB

What changes
when you change?

Move a few numbers. Explore the difference. These are estimates for selected activities, not a complete personal footprint.

Want an ecological footprint in “Earths”? Try Global Footprint Network ↗
ESTIMATED WEEKLY DIFFERENCE

How this estimate works

Nothing entered here is sent to our server. Changing a comparison does not log an action.

COMPASSION HAS A BIGGER PICTURE

A meal is never
just a meal.

≈75%

A meaningful difference.

In a study of 55,504 UK participants, vegan diets had about 75% lower estimated food-related greenhouse gas emissions than diets with at least 100 g of meat a day.

Scarborough et al. · Nature Food, 2023 ↗A group comparison with uncertainty; not a guarantee for an individual.
↗

Animals are more than inputs.

Choosing plant-based meals can be a practical expression of concern for animals. Explore animal agriculture data and decide what you want your plate to stand for.

Explore FAOSTAT livestock data ↗
✳

Personal. And collective.

Your choices matter within a bigger system. Affordable food, public transport, responsible business and public policy shape what is possible.

Illustrative plant-based meal with chickpeas, greens and grains
THE PLANT KITCHEN

More flavor.
Less footprint.
All yours.

Quick lunches. Cozy dinners. The kind of food you will want to make again. Start with a real recipe, then build a week around it.

Chickpea & lemon couscous20 MIN / 2 SERVINGS

No diet promises. Just approachable, plant-based cooking.

TAKE THE SCENIC OPTION

The journey
is a choice, too.

Swap a short drive for a walk. Look at rail before a flight. Plan a route that works for your time, access needs and budget.

WALK A LITTLE ↗
RIDE TOGETHER ↗
TAKE THE TRAIN ↗
Compare options. Check actual routes with the operator.
A SPACE FOR THE WAY YOU WANT TO LIVE

Make it a habit.
Make it your own.

Your energy-saving diary. Your plant-based week.
Your small steps, all in one place.

$10one payment · no subscription

Early preview: paid access is not open yet. Planned price: 10 USD / EUR / CHF.
One-time access for the operating life of the service; no recurring fee. Final purchase terms will be shown before sales open.

✳

You don't have to do everything.
Start with something.

Find your next step ↗